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- We are selling the internet as a diverse, flexible and versatile way of conveying content and promoting engagement. Telling people they must follow a strict style guide offers them much less incentive to bother with it. (Simply touting the efficiencies of paperless communication has a poor record for on-boarding ordinary users to digital technology, for various reasons.)
- We will need to police this, occasionally telling people they "must" change their sites, and "must not" deviate. The more of these kinds of conversations that happen, the more disaffection we can anticipate among users.
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Several ways to use columns. They aren't necessarily difficult to construct, but they complicate views on various devices. I see this as an advanced feature, not recommended for most users.
Other features?