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- We are selling the internet as a diverse, flexible and versatile way of conveying content and promoting engagement. Telling people they must follow a strict style guide offers them much less incentive to bother with it. (Simply touting the efficiencies of paperless communication has a poor record for on-boarding ordinary users to digital technology, for various reasons.)
- We will need to police this, occasionally telling people they "must" change their sites. The more of this that happens, the more disaffection we can anticipate among users.
I suggest:
- We offer tutorial content showing the basics of building attractive content: technical as well as design considerations. We sell standardization as a program for making content effective. We .
- develop a series of videos showing how to use the basic features to build content. In one-on-one sessions or workshops these are the features we demonstrate.
- indicate that other, "more advanced" features are available, but should only be used with a thorough commitment to testing. We can assist with this process.
Developing a best-practice stylesheet will require testing to ensure consistency and reliability of macros, markup, or content arrangement.
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